Mobile Websites Will Grow Your Business
Would you believe me if I told you that mobile marketing and particularly mobile websites will be more and more important in the weeks, months, the year ahead? These small web sites for smart phones will soon overtake desk top computers as more and more consumers begin to use their phone as a computer.
If you want to be involved with Mobile Marketing you will have to have a mobile website. It doesn’t matter what you sell, if you don’t optimize your website for mobile visitors, you can’t even hope to use any of that traffic to grow your business.
Each day more internet searches are being initiated with a smart phone. Today it is incredibly important to start thinking about how your website is appearing on your customer’s devices.
There are some awesome mobile websites and squeeze pages that you can put together:
Would you choose where to buy a cup of coffee based solely on a mobile website? Listen to this:
You own a coffee shop. Suzy Q. is driving around and can’t wait to check out that book she just bought. She grabs her Droid, hits Google Places and does a search for ‘Coffee Shops.’
The search shows her three options, all of which are about 2 miles away. Two of those coffee shops have standard websites that make her scroll and zoom in and don’t tell her what she’s looking for. The third option has a mobile website, built specifically for her device, that gives her exactly what she needs – front and center.
Which option do you think she’ll choose? Exactly, the coffee shop with the mobile website that catered specifically to her request.
Mobile Websites Are Integrating With Google Maps
Why do you think Google has released their own mobile phone? They want to OWN the device they’re streaming ads to… Google Maps, Navigation, Browsing and Gmail all tie into one common element: advertising. They make all the information in the world accessible through mobile websites…
What you may or may not realize that Google is building it’s Maps application for a reason: to crush GPS companies. It thinks that since the information is ‘crowdsourced’ it will be more reliable than if a company like Garmin controls it. And it’s right!
Mobile websites will be driving so much business growth it’s not even funny…
Mobile Websites – How Can You Use Them?
Lately, I’ve been hearing a lot of confusion about mobile websites… What can they be used for? Should you have lots of info on them? Are they more beneficial to have than normal websites… Stuff like that.
It’s important to remember that you only have a 3″ window to communicate to someone, so use it wisely.
Here are some things you can do on your mobile website that will drive growth in your business:
Mobile Squeeze Page
Collect information on your mobile website in exchange for a free download or a coupon. It doesn’t have to be pretty, but it should include an Aweber opt-in box and a video/catchy headline.
Mobile Landing Page – Check Out
Treat your mobile websites as a landing page for your main product or service. Sell it right from the screen. Make sure that it looks with images and has a sign-up or check out box.
Mobile Landing Page – Call Info
I’ve worked with nonprofits who needed mobile websites to funnel traffic to their hotline. We designed a simple mobile site with a headline, “In Trouble? Call 1-800-###-####” We hotlinked that number so when you clicked it, it dialed the phone and placed a call. It worked like gangbusters because it was direct and simple.
There are really so many things you can do if you put your mind to it. These are just three examples I’ve built that work really well.
Why Mobile Websites Work?
By now, I’m sure you’re asking yourself why having a mobile website will work for your business?
Think about it… On a mobile phone, there is very little screen real estate. There are no distractions. Not like normal websites anyway. There are lots of banners and links and things that call your attention away from the reason you’re there in the first place.
On a mobile device, it’s you and your phone. Properly designed mobile websites won’t have any distractions. It’ll be you and the signup form. In fact, properly done mobile landing pages convert as high a the high 
percentile.
How To Get A Mobile Website
This is new to everybody. If you want to be ready for the next marketing explosion you need to talk to someone soon about mobile marketing and the new search optimized mobile websites. Give me a call, I’ll get right on it and show you how we can make your business the best place to be tonight.
