Blackbird Publishers

If your content is worth scanning,  the novelty of QR codes will be enhanced and embraced by the viewer if you are offering something useful and fun.

EMarketer revealed in a recent study that most customers scan QR codes to access discounts and additional information about a product or service. The more valuable the information linked to your QR code, the more people will want to scan it.

You’ll also need a clear call to action. What are you offering? What happens when your code gets scanned? Where does it take your customers? What do you want them to do once they reach your landing page?

Put yourself in your customers’ shoes. If you were confronted with your code and call to action, would the offer compel you to reach for your phone, download an app and scan the code to view your content?

If the novelty of your QR code doesn’t get you excited enough to scan it, it won’t excite your customers either.

Internet radio station Y-Not Radiouses QR codes on fliers distributed at concerts. Scanning the code with a smartphone opens a page that links to downloadable radio appsfor iPhone, Android and BlackBerry.The apps let listeners stream the station on the go.Make it worth your audience’s time to scan your code and reward them for their effortspost courtesy of aweber.