ake Your QR Code easy to scan. 

QR codes possess a novelty factor that makes them fun to interact with. That also means that not every smartphone user is going to know what to do with your code.Providing some quick instructions will help clueless customers engage with your content.

Kelloggs has a fun qr code campaign

on boxes of their Crunchy Nut cereal. Where does your prospective client wind up when they scan your code?Remember that not everyone has a smartphone. Give customers another option, like Kellogg’s does here. If your QR code links to a landing page, include the URL with the code so those with mobile web access but no scanning apps can still interact.

You should also consider your code density – the number of small dots your code contains. QR codes that contain a lot of data are denser and harder to read. If you’re linking to a long URL, use a link shortener to keep your code easily readable.

Below is a quick image demonstration of scanning, reading, and output on a mobile phone of a qrcode.