Best use of a QR code
What is the best use of a QR code? Your prospective client can interact with your brand in ways you may not have anticipated. The best use of the QR code is when they are away from their desktop. If they are already on line it is much easier for them to click a link for more information.
If they are traveling, if they are shopping, reading a magazine, anywhere they may be on the go; perhaps at a lunch meeting or even wasting a bit of time while their car is being serviced.
It is good practice to print a QR code on a business card, or on a flier (for additional details) but not in your digital newsletter itself. You may be able to access the newsletter from the code however that may be printed on a card, flier, ad, or other off line print medium.
Remember that it isn’t convenient to scan a code if they can click a link. It is all about ease of use. If the contact is off line, it works but if they are online it complicates the process. The best use of a QR code is always the most convenient for the time, place, and event.
